Privacy-by-designer: delivering personalisation & privacy from flow to finish

La présentation



Le sujet

With the shaping of the Internet of Everything, our designer roles and responsibilities are undergoing transformation. User experience design has been extended to address all aspects of a product or service as perceived by its users. At the same time, human computer interactions starts to revolve around values which we normally find in human-to-human relationships: understanding and trust; which translate to smart personalisation and privacy.

As designers, we need to deliver great, personal experiences. We also need to deliver trustworthy products. We owe it to both our users and the people who hire us to actively think about privacy, and to implement privacy in the flows and designs we deliver.

Présenté par Ann Wuyts

Ann Wuyts

At Sentiance, a sensor-based mobile context and behavioural profiling platform, Ann is involved in marketing, product design and behaviour research.

Ann has extensive experience as a UX & UI designer for serious games and virtual worlds, as well as mobile apps. She enjoys nothing more than to think, talk and work around customer-focussed design, privacy and value for personal data, the future of technology, and the effect our minds’ ‘wiring’ has on our behaviour, expectations and reasoning.