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Privacy-by-designer: delivering personalisation & privacy from flow to finish

Par Ann Wuyts

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Le sujet

With the shaping of the Internet of Everything, our designer roles and responsibilities are undergoing transformation. User experience design has been extended to address all aspects of a product or service as perceived by its users. At the same time, human computer interactions starts to revolve around values which we normally find in human-to-human relationships: understanding and trust; which translate to smart personalisation and privacy.

As designers, we need to deliver great, personal experiences. We also need to deliver trustworthy products. We owe it to both our users and the people who hire us to actively think about privacy, and to implement privacy in the flows and designs we deliver.

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